Programme Description: Bachelor of Science in Mass Communication

Mass Communication is a field of study that examines the processes, institutions, and effects of communication in society. The Bachelor of Science in Mass Communication program provides students with a comprehensive understanding of media theory, journalism, public relations, advertising, and digital media, preparing them for careers in media organizations, corporate communications, advertising agencies, and related fields.

Philosophy of the Bachelor of Science in Mass Communication Programme

The Bachelor of Science in Mass Communication programme is grounded in the philosophy of promoting freedom of expression, diversity, and ethical communication practices. The programme aims to develop professionals who possess the knowledge, skills, and values necessary to inform, educate, and engage diverse audiences through various media platforms.

Potential Career Paths

Graduates of the Bachelor of Science in Mass Communication programme are prepared for a wide range of career opportunities in various sectors. Potential career paths include:

• Journalist/Reporter
• Public Relations Specialist
• Advertising Executive
• Media Planner
• Content Creator/Editor
• Social Media Manager
• Corporate Communications Officer
• Broadcast Producer
• Media Researcher
• Event Coordinator

Admission Requirements

Prospective candidates for the Bachelor of Science in Mass Communication programme must meet the following admission criteria:

1. Academic Qualifications: Obtain a minimum of five (5) credit passes in relevant subjects, not exceeding two sittings, in the Senior Secondary School Certificate examinations (WASCE/SSCE/NECO). Required subjects may include English Language, Literature in English, Mathematics, and any other subjects.
2. UTME or Direct Entry: Candidates should have attempted the Unified Tertiary Matriculation Examination (UTME) or, alternatively, possess other Advanced Level Qualifications qualifying for Direct Entry.

Graduation Requirements

To be awarded the Bachelor of Science in Mass Communication degree, students must fulfill the following requirements:

• Duration: Complete a minimum of four years (or eight semesters) of study.
• Credit Units: Accumulate a minimum of 120 credit units for UTME candidates or 90 credit units for Direct Entry candidates. This includes all compulsory courses and the research project.
• Core Courses: Successfully complete all compulsory courses outlined in the program curriculum.